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The goals for this project is to create a brand identity that communicates the companies goals for the athletes that they train.
Their overall desire is for a look and feel that translates well in both online presence as well as print. They intend on mostly printing on textiles so having a design that works best for all areas and is clearly identifiable from a distance is the goal.
This is an on going project and subject to change, but this version is me favorite look so far.