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C.JOENS
Design. Dream. Believe.
I was contacted by some friends of mine who we're wanting to start a 4x4 club here on the central coast and wanted something that would tell the story of both where they live as well as where they like to adventure.
The concept here was birthed out of the hope to capture the lines from a set of waves as well as that classic California sunset all while exploring the tallest and gnarliest mountain ranges in their "rigs".
This was a privilege to get to create.